Blogger. To put it simply,
Blogger is a blog-publishing platform, hosted by Google that allows you to create a blog and maintain it without
any charges. All blogs registered under Blogger will be hosted by Google's
servers at the blogspot.com subdomain.
Besides Blogger, there are many
free blog providers available such asWordPress.com,
Xanga, Tumblr (mini blog) and
etc, which all have their boons and banes. But one thing that they have in common
is that they allow you to start a blog for free, and play around with the
layout and customize it to make it personal, informational, or commercial as
well as let you keep track of your followers.
Though Blogger is one of the
most popular blog publishing tools around, it has its limitations. Firstly, it
is a rarity for professional blogs to be hosted on Blogspot domains. Hence, to
some people, some Blogspot blogs may be deemed unprofessional. Many spamblogs
also originate from Blogger, as it is the most common and esay to use blogging
platform. Compared to otherhosting providers, there are
less original themes and widgets provided by Blogger. You also can't sell your
domain in the future, as your site is hosted on a subdomain (blogspot.com).
Why
many still use it? The top 5 reasons
Apart from all the limitations
Blogger has, it is still loved and being used by many bloggers. Blogger is
still able to anchor its status as a popular blog hosting platform
as many still use it. Why is it so?
It is owned by Google
Google is the leading search
engine on the Internet. Since Blogger is owned by Google, when people search
for the keyword ‘blog' or ‘free blog', the first site to pop out in the search
results is
Blogger, hence many start their first blog through Blogger!
Easy to use
It is generally regarded that
Blogger is the most user-friendly blogging platform.
There are many who have returned to the embrace of this blogging tool after
trying out other ones. Great for beginners and good enough for the average blogger,
it is no wonder that Blogger blogs are still very popular. Its user-friendly
interface, widgets and theme designer are also great for easy publishing and
customization of your blog, hence, well welcomed by novice and experienced
bloggers.
Use AdSense and other
Advertising options
If you intend to monetize your
blog, the easiest way is through Blogger.
As Blogger's owner - Google, also owns AdSense, Blogger is integrated so that
you can monetize your blog by putting ads into your Blogger blog easily. For
registrations with Google AdSense, higher priority is also given to blogs
hosted on the subdomain blogspot.com, so, it is easy for you to earn some
revenue while blogging.
Personalised Domain on Blogger
Some bloggers who are more
ambitious usually will think of registering their custom domain,
i.e. use a .com domain name.
When it comes to blogging under your own domain, Blogger offers you a better
deal compared to other blog
hosting platforms. When you hook
your domain to your Blogger blog, you will not be subjected to any charges,
while WordPress.com charges you $12
for each domain you incorporate. If you happen to have many domains, this
may cost you a lot of money. Hence, comparatively, Blogger seems to offer a
better option!
More Traffic on Blogger
Last but not least, Blogger
blog can be established and gain popularity faster compared to blogs hosted on other
platforms. Why is this so? When you visit any Blogger blog, you will see a
navigation bar at the top of the page, so, you will be able to visit random
Blogger blogs easily. In the same way, random visitors will also come across
your blog at any time! Hence, apart from your own friends and online
acquaintances, you may also receive visits from people from the other parts of
the world. If your content is unique, interesting or informative, they may even
bookmark it, increasing your potential traffic.
A few
final words
Though I myself have tried
blogging on other platforms such as WordPress and Tumblr, I found that Blogger is still
the most appealing, with its easy to use and user-friendly features. Despite
the limitations, you can do a lot by playing around with the widgets and
themes, to get your own personalized blog with your own unique twist. For
individuals or companies with custom domains, you would not have to worry about
extra charges when you hook them up with your blog. Hence, let's all start
blogging on Blogger.com!
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